Getting your business out there can be hard. Here at TC, over the last couple of months, we’ve been expanding our startup and discovering a lot of new and interesting ways to get ourselves out there. It’s a challenge for any startup business, but can be very rewarding!
One of the things we found had the most impact when communicating with potential clients and customers who use our apps was putting out creative content. Creative content is content that is original to your company or business, and compels your target demographics to learn more about your services or products.
Here’s four very important benefits that creative content can have for your business!
1. Creative content gives the company a personality.
Now, this doesn’t mean the people in your company aren’t full of energy, interest and fabulous personalities! Sometimes that energy is hard to convey via social media and on your website. Additional content, like blogs, videos, and photo advertisements are great ways to really convey what kind of people are behind the business. This is important, because potential clients will always want to work with people who appeal to them and who they feel comfortable around. Releasing creative content allows your company to be more than just a logo or a name; it makes the business relatable and likeable. And in a world where superficial biases can sometimes take precedent, being relatable, likeable and above all, professional is definitely key.
SEO, aka Search Engine Optimization, can be a terrifying three letter phrase, but it doesn’t have to be! A lot of companies and their marketing departments will rack their brains or empty their wallets in an attempt to increase SEO in a business world that is over saturated with companies just like their own. The great thing about creative content is that it can help ease that stress. Releasing your own unique content online can not only drive your inbound marketing approach, but also raise SEO. The more content that’s out there and viewed, shared, liked, retweeted, or reblogged can make a huge difference in getting your company higher up on a search engine’s list. Make sure that you always link back to your company’s website!
3. Stand out from the crowd.
As mentioned above, we live in a business climate where there’s a lot of over saturation, and a lot of talent. Because of the internet, companies now face global competition and outsourcing issues. If there was ever a time to find a way to stand out from the crowd, now is it! Creating unique and original content is one way to start getting attention. The more creative and socially aware the content is, the greater chance there is for more people to see it, like it and share it. With social media networks like Facebook where ‘who sees what and shares it with whom’ is so important, creating original and interesting content is essential to getting the word out there about your business. Everything on the internet that goes viral has to start from somewhere, and even though viral fame may be a hard feat to accomplish, your content has the potential to at least reach a couple of hundred people if promoted right!
4. It brings the company closer together.
Sometimes creative content doesn’t need to be all work no play; it can be a fun way to entice your employees to get active with the products their creating, or services their offering. Getting employees to create content, such as blogs, can be a great way for others in the company to learn more about the particular skill sets and ideas of one another. It also allows for employees to take a break, get creative and have a little bit of fun, all while giving your business original content it’s marketing department can use.
Content creation is vital to any business and can really help perpetuate a company’s public image. Hope these four benefits help inspire some great content!
Content Writer & Marketing Coordinator